Project overview
All the work presented in this online portfolio was completed while in fulltime employment. All involved teamwork in some form or another. In the following overviews I list the other professionals involved in the creative conception of each project, with a few nice recommendations from clients and fellow team members here and there.
///
///
///
///
Interiors
///
///
Shopping for knowledge: Lelystad Public Library
Agencies: Aequo/Artmiks
Head Architect/Creative Director: Aat Vos
Project Architect: Niels van Veen
Interior concept/Graphic design: Myself
Carrousel film/signage animation: Pablo Dias
///
///
Paul, working with you was always great.
You are a professional with an enormous background.
With the ability not taking things for granted.
You use your experience to ask again, instead of doing again.
Your open mind to new solutions refreshes me and my ideas as well.
Working together with you brings plans, ideas and projects further than I had expected.
You design communication communicatively.
The way it should be done.
It was a pleasure!
Hartelijke groet,
Aat
///
///
///
///
Shopping for knowledge 2: Lelystad Public Library advertising
Agency: Artmiks
Communication Advisor: Marianne Zuidveld
Art Direction/Graphic design: Myself
///
///
Artmiks has been working together with Aequo Architects on the design of the new library for Lelystad. As a landmark building for the fledgling city all parties involved wished to create something special. So quite a brief!
Libraries have a somewhat tired image. They need to reinvent themselves for an audience used to searching out information online. At the same time the sale of books has never been greater, but how can a dusty, underfunded public establishment compete with a shiney new retail environment. How can it compete with the increasingly sophisticated retail environments of todays city centres.
Well we decided to learn some retail tricks and apply them to the library interior. subjects become 'shop-in-shops' each with an individual logo, as you could see in the Bijenkorf. Mannequins, wearing t-shirts with suggestive texts such as 'leen tip' or "speciaal' stand beside book displays to create impulse points.
The hi-tech screen based signage uses the logos of each 'shop' to create a visually stimulating routing system for users. Screens appear above a unique moving caroussel belt where books can be returned or loaned.
Low tech but equally unique the 'snellekinderboekenroute' (fast track for kids) is a bright orange routeway painted on the floor that directs impatient kids directly to their sections.
The 't-shirt' becomes a highly recognisable communication device, being used to carry various messages on brochures, advertising and publicity.
Artmiks Nov 2009
///
///
De vernieuwde Flevomeerbibliotheek in Lelystad lijkt absoluut niet meer op de traditionele bibliotheek die iedereen gewend is. Boodschappenmandjes bij de ingang, een lopende band met boeken, vrolijke kleuren op de muur, hippe meubels, loungeplekken, ruime paden en ’shop-in-shops’ zoals je ze alleen in de Bijenkorf ziet. In opdracht van de bibliotheek bedacht architect Aat Vos van bureau Aequo samen met grafisch ontwerper Paul Oram en strateeg/creatief directeur Marco de Boer van Artmiks, een geheel nieuw concept voor het lenen van boeken: de bibliotheek als kenniswarenhuis.
Consumenten worden door het vernieuwde concept geïnspireerd en verleid. Hoewel bibliotheken vaak een soort opslagplaats van boeken zijn, waar inspiratie ver te zoeken is, kun je in deze bibliotheek uren vertoeven. Er zijn een aantal elementen aanwezig die sterk doen denken aan een winkelconcept. Zo is er een duidelijke looproute en krijg je informatie door middel van paspoppen. Het shopgevoel wordt bovendien versterkt door de boodschappenmandjes en de aanwezige ’shop-in-shops’, die elk een eigen thema hebben. Zo heb je een hoek met natuurboeken, vakantieboeken, reisboeken en romans. Elke hoek heeft een eigen vormgeving en typografie. Dit maakt het heel herkenbaar en het zoeken wordt eenvoudiger. Laat andere bibliotheken een voorbeeld nemen aan deze inspirerende bibliotheek. Door de nieuwe benadering van het concept bibliotheek kan een terugloop van leden worden voorkomen en wordt een bezoek aan de bibliotheek net zo leuk als snuffelen in de boekwinkel.
Simone Braaksma
Bron: Flevomeerbibliotheek Lelystad
///
///
Informing the public: Randweg Eindhoven Information Centre
Client: Ministerie Verkeer en Waterstaat
Agency: VormVijf
3D design: Maqutos
All graphic design: Myself
///
///
///
///
Housestyles
///
///
First on Mars: Company name and identity
Agency: Artmiks
Concept/Art Direction/Design: Myself
Film: Pablo Dias
Web: Co Peters/Bas Huissen
///
///
Not just windmills: Nationale Landschappen
Client: Ministerie Landbouw, Natuur en Voedselkwaliteit
Agency: VormVijf
Creative Director: Marcel Douw
Concept/Design: Myself
///
///
Wanna be in a logo?: ROC van Amsterdam
Agency: Total Identity
Creative Director: Aad van Dommelen
Concept/Design: Myself
///
///
///
The blue hand: Gemeente Zwolle
Agency: Total Identity
Creative Director: Aad van Dommelen
Concept/Design: Myself
///
///
Precision: Kenniscentrum Examinering
Agency: Total Identity
Communication Advisor: Monique Coffeng
Project Manager KCE: Erik Kolkman
Concept/Design/Illustration: Myself
///
///
The challenge: Defensie
Agency: Total Identity
Creative Director/Illustration: Aad van Dommelen
Concept/Design: Myself
///
///
///
///
Events
///
///
Call of the Wild: CITES Conference of the Parties
Client: Ministerie Landbouw, Natuur en Voedselkwaliteit
Agency: VormVijf
Creative Director: Marcel Douw
Concept/Design: Myself
///
///
Lets stick together: Glued festival
Client: Muziek Centrum Nederland
Agency: Artmiks
Creative Director: Marco de Boer
Art Direction/Design: Myself
Film: Pablo Dias
Web: Bas Huissen
Illustration: Nouch
///
///
We can be heroes: MARCOM09 Adformatie
Agency: Artmiks
Creative Director: Marco de Boer
Art Direction: Myself
Graphic Design: Nicolas von Aarborg
Web: Bas Huissen
///
///
MARCOM is Adformatie's annual event bringing together marketing and communication professionals nationwide. Structured around seminars, workshops and guest speakers the event had established itself as great opportunity to network and make new contacts. With the Crisis hanging over all our heads, this opportunity proved all the more fortuitous.
The MARCOM 09 campaign, 'Time for heroes', acted as a call to action to all those working in the advertising and communications sectors. The initial goal was at least 8,000 subscribed visitors. through the campaign and social networks, Adformatie MARCOM's got over 11,000! The campaign feedback proved very positive.
Most importantly MARCOM now has a brand identity that can be constantly reinterprated over the years ahead; MARCOM 10, 11, 12…
Artmiks Nov 2009
///
///
///
///
Printed communications
///
///
Plan your route to success: Adformatie Group promotion
Agency: Artmiks
Creative Director: Marco de Boer
Concept/Art Direction/Design/Illustration: Myself
///
///
Sewing seeds: Wellantcollege
Agency: Total Identity
Copywriting: Joline Korthoven (year 1 & 2), Yvonne van de Wal (year 3)
Photography: Abeer Soeterbroek
Concept/Design/Illustration: Myself
///
///
Insight on Asia: IIAS Academic Newspaper
Agency: Artmiks
Head Editor IIAS: Anna Yeadell
Design: Myself
///
///
"From the off Paul showed enthusiasm and dedication to the project. He immersed himself not only in the product but in our vision too - to use the Newsletter as a bridge between academia and the outside world: making academic research accessible, engaging and getting it out to a broad and diverse public. Paul's designs translate my desire to challenge the usual image of academic publishing, to create something different, edgy even. The transformation he has brought to the Newsletter has had a huge impact on our profile and on our readers and authors too. People pick up the Newsletter now and they say 'wow'! Paul's obvious talents and intuitive style of working make it easy to communicate about ideas and really work together - without a doubt he's become one of the team!"
Anna Yeadell
///
///
///
///
Planning ahead: Noordvleugel
Client: Ministerie Verkeer en Waterstaat
Agency: VormVijf
Communication Advisor: Ricardo Buitinga/Balans Communicatie
Design: Myself
///
///
///
///
CV
///
///
///
///
Netherlands 2000-:
Artmiks
VormVijf
Total Identity
///
///
///
///
UK -2000:
Langsford Corporate Design
HCC
Jenkins Group
Philip Miles Partnership
///
///
///
///
Qualifications:
MA Graphic Design:
De Montfort University, UK
HND Graphic Design:
Bournemouth and Poole College of Art and Design, UK
///
///
///
///
Clients Netherlands:
Arcadis
Bibliotheek Lelystad
BBeyond
BBned
Boer & Croon
Defensie
European Commission
EU DG Mare
EU MyParl
Habitask
Houthoff Buruma
Institute of International Asian Studies
Kenniscentrum Examinering
KPN
ROC van Amsterdam
Ministerie Verkeer en Waterstaat
Nationale Landschappen
Wellantcollege
Gemeente Zwolle
///
///
///
///
Clients UK:
Aegis
Arts Council
Crafts Council
Granada Television
Halifax Bank
Hampshire County Council
Nycomed Amersham
Manpower Recruitment
Robert Horne Paper
Royal Academy of Arts
Tate Gallery
The National Trust
United Biscuits
Victoria Wines
Vessel du Vin